Writing prompts: a letter to your younger self

 

Dear me...

 

What advice would you give your younger self in retrospect?

New course: The Creative Instinct

I'm very happy to introduce a new three-part course on writing, marketing and creativity called The Creative Instinct.

The course has been developed over the last few years through working with students and clients and has been condensed into three main components:

Poor grammar costs you money: Part two

I asked people from various backgrounds and countries the following questions:

1) Would poor grammar and spelling errors in promotional material affect your choice to use, purchase or endorse products and services?

2) Would the industry matter?

In this part, I look at the whether the industry is important and, first, whether writing in a foreign language would influence opinion.

Poor grammar costs you money: Part one

I garuntee that bad grammer will make you loose money.

What impression does the sentence above give you?

I imagine words like 'unprofessional' and 'sloppy' spring to mind. What if I told you that it was real copy from a company offering business advice and copywriting services? Are you likely to hire them?

The copy goes on to give some reasons why 'you shuld listen too' them, but I doubt that many people ever get to the reasons.

The ways in which language is used, and misused, is central to my work, so I wanted to find out just how much poor spelling and grammar would affect public perception of businesses. To do so, I asked people from various backgrounds and countries the following questions:

Common spelling and grammar mistakes and how to avoid them

As the results of my recent survey clearly show, the vast majority of people value grammar. Why should you care? Because poor grammar can cost you money.

You don't need to swot up on grammar rules, but it really does make sense to check what you write. Better yet, get it checked by a professional.

 

These are the most common mistakes I pick up when editing: