BRANDING

RISE ABOVE THE NOISE Cities like Tokyo are very noisy. How do you get noticed amongst all the noise, bustle and neon? We have over a decade of experience listening to, influencing, and building relationships with companies and individuals in sectors including design, media, education, music and consulting. We offer unique services aimed at drawing attention to, and getting people talking about, your products, brands and services. We are based in Tokyo with a network straddling the globe. Our network includes contacts in some of the freshest websites and media outlets around. We can help you build and maintain relationships with movers and thinkers who can communicate your message to dedicated readers and followers in a number of niche markets.

Ten questions before we get going... 1) What exactly are your products and/or services? What qualities do they have? 2) What are the core values of your products/services? What are your core values? 3) What is the mission of your company? What do you want to achieve? Is it realistic? (It’s great to have dreams, but a little pragmatism pays, especially when you are just starting out.) 4) What is your specialty? If you have more than one, are they compatible? (For example, people may question why you run a funeral parlour/entertainment agency…) 5) Who is your target market/audience? Why? Do your products and services attract the people you are targeting? 6) Where is your target market? 7) What do you want people to think about your product/service? What do they currently think? 8) Do you have any competitors? Who are they? How are you different? 9) What is your tagline/the tagline of your company? What message does your tagline send to your prospective customers? Does your tagline match your company? Do the same thing for your logo. 10) Are you targeting business or consumer sectors?